With the vigorous development of global cross-border e-commerce, the global economy is also growing. my country’s cross-border e-commerce has received a lot of policy support from the country in recent years. The rise of more cross-border e-commerce pilot cities has also made cross-border e-commerce enter a new era, which is a process from quantitative change to qualitative change.
Everyone in the world can buy anything without considering regional differences. This is the goal of developing cross-border e-commerce, allowing more people to contact more goods and let more people understand global goods. However, there are still many difficulties to achieve this goal, mainly in three aspects. One is that all policies, regulations and rules are now dominated by the government. The second resistance is traditional traders. The third aspect is the interest structure that has been directly formed in the international trade of global cross-border e-commerce, which will collide with the current cross-border e-commerce model.
In the next few years, the development of cross-border e-commerce will be sustained and scaled, and the bottlenecks encountered are also related to these three points:
1. Drainage. Many cross-border e-commerce merchants started very quickly, but in the development of cross-border e-commerce, it can be found that the cost of attracting customers is an important factor in the retreat of corporate gross profit.
2. Hot products. For cross-border e-commerce platforms, when a hit product appears, the platform-type online has more flexible operations and low costs, and their main marketing is based on the platform, so their price space and competitiveness are very obvious. This is a big challenge for vertical b2c, because the cost of finding new hit products is very high.
3. When some vertical B2cs have very good access to some very exclusive markets, this exclusivity depends on the existence of a certain market, which will have great potential dangers, especially policy changes. In the case of opaque and imperfect markets, these markets may adopt extreme policies, causing a lot of harm to e-commerce companies.
Whether it is the previous traditional foreign trade model or the current cross-border e-commerce platform, the goal is to create a better life for people, so innovation and change cannot be stopped.