YouTube is the second largest search engine website in the world. In addition to entertainment, it also hides huge commercial value. The monthly visits are calculated in billions. If you want to promote videos outside the site, YouTube must be among the top. So how to promote YouTube?
1. Celebrity promotion (Internet celebrity marketing)
Celebrity promotion refers to obtaining traffic with the help of Internet celebrity resources and fans. You can find one or more YouTube celebrities and cooperate with them. However, the main thing to note is that this celebrity must be an influential video expert in the corresponding field, or must be highly matched with your product, so as to achieve the best promotion effect and ensure the number of views.
2. High-traffic videos catch people’s attention
It is difficult to quickly create a video with hundreds of thousands or millions of high readings. If you can’t create such a high-traffic video, you can create a video that is closest to the user’s eyeballs and meet the customer’s high requirements as much as possible. Since marketing is effective only when users stay in the video.
3. Find the right video exposure method
Tube can be said to be an important factor for YouTube to judge the ranking and exposure of videos, so the title must be concise, accurate, and contain keywords, which is more conducive to the title strengthening effect.
The first paragraph of the description will be presented on the search result page of YouTube (it will also be displayed in Google), so this position is the most effective place besides the title. You can add more relevant keywords to accurately increase the click-through rate of the video.
4. Video Insertion Ads
The purpose of the company’s video production is to do brand promotion and product marketing, so the video must be implanted with its own products and brands, so that the YouTube platform has become a brand channel.
5. Label
There is a label above the YouTube channel with an announcement on it. Sellers can create announcements and publish links, and users can find your video through the link. At the same time, the announcement will also be displayed on the subscribers and friends’ homepages, which is also convenient for users to understand your video dynamics.