How to query the ranking of AliExpress products? Many sellers ask such questions. After the product is released, how to check the product and what keywords can be used to rank it?
When you log in to the AliExpress platform for the first time, you will see “Product Management” in the background navigation bar, and then pull down the page a little to see the “Ranking Query Tool”. Here you need to enter the keyword first, then the category, and then the country. Please note that officials can only query the ranking of the first 20 pages.
Next, you can understand the principle of AliExpress search ranking.
The purpose of AliExpress search ranking is to recommend sellers with the best products and the best service functions to buyers first. Whoever can bring the best buying experience to buyers will rank the product first. In the sorting process, AliExpress increases the exposure opportunities of sellers with good performance, reduces the exposure opportunities of sellers with poor performance, and makes the survival of the fittest.
The most important thing in AliExpress search is title matching. AliExpress titles have a total of 128 characters, of which the first 30 are the most important for search weight. The title format can refer to core words, attribute words, and traffic words. Make sure your product title meets the relevance of buyer search requirements, improve title search matching, and get higher weight. Another point is that small brand vocabulary does not need to write brand words in front like big brand sellers. Large brands put brand words first because they have strong search power in brand words.
Product relevance is the first step for search engines to determine whether store products are suitable for display to buyers. If the product’s relevance is not high and the category is not placed correctly, the system will make a wrong decision and cause search mismatch. Therefore, product categories, keywords, information descriptions, etc. must match product characteristics. Then you can see the ranking of your product
The above is how to display product rankings on AliExpress, how to improve product rankings, and some precautions. We hope it can help you operate AliExpress while avoiding some unnecessary problems.