AliExpress is an online shopping platform different from JD.com and Taobao in China. It has gone out of the domestic market, focused on overseas, and looked for a broader space for development. Some domestic companies have spotted the opportunity of AliExpress, so what should AliExpress cross-border platform do?
1. Improve product quality and choose high-quality products.
Products are the primary task of the store. Only by improving the quality of products can there be sales. If the product quality of the store is not high, it will not be competitive, and then there will be no favor from buyers. Only high-quality products can have a way out and promote the development of the store. Especially now that the e-commerce platform is developing and improving, the quality policy is becoming more and more stringent. Only by improving product quality and choosing high-quality products can sellers continue to expand.
2. Do a good job in store optimization.
Store optimization is something that sellers have to do every day. Store optimization includes picture artists, express store decoration, related marketing, store discounts and promotions, etc. Operators should fully combine various factors to create beautiful and attractive stores, reduce the buyer’s bounce rate, and increase the conversion rate.
3. Optimize product structure and break the original ideas.
With the development of e-commerce platforms, the era of large quantities of grocery goods has passed. It is difficult for sellers to get more traffic by releasing more products. Under the new situation, sellers must optimize product structure, focus on creating high-quality products, follow platform policies, and not blindly distribute goods.
4. Take advantage of the activities of e-commerce platforms.
The AliExpress platform has the most activities among many e-commerce platforms. AliExpress spends a lot of money to attract traffic for each major promotion, and the transaction results are also very obvious. As a seller, you must make full use of the various rules of the platform to bring traffic to the seller’s own store, and then convert it into actual sales.
Compared with the previous AliExpress operation, there is no need to pay special attention to platform activities to generate certain sales, and then you need to pay special attention to the platform’s activities. Only in this way can sellers not fall behind in the next step of development.