The rules of different cross-border e-commerce platforms are often different, which is mainly reflected in the differences in product display methods and sorting rules. The most important goal of Amazon sellers is to obtain product display positions on the platform homepage, and this opportunity is equal for all sellers. As long as accurate and appropriate keywords are set and product images meet the specifications, whether it is a senior seller with tens of millions of sales or a newcomer who has just opened a store, there is a chance to display their products on the Amazon homepage.
Therefore, for sellers, how to improve the ranking on the display page by setting appropriate search keywords, or even seize the product display position on the homepage, becomes an important issue that needs to be considered first. Although the Amazon platform does not have too many restrictions on the number of store keywords, in actual operation, there are only about ten effective keywords that can be searched for a product. This requires stores to pay more attention to the accuracy of search keywords rather than the quantity when setting keywords.
In the Amazon search bar, when a user enters a product name, a drop-down long-tail menu will be displayed, which is full of popular words; at the same time, in the Amazon platform categories, the names of major categories are also search hot words. Therefore, for sellers, when setting keywords suitable for the Amazon platform, they can integrate and refer to the drop-down long-tail menu and hot words in major categories.
Setting appropriate and accurate search keywords is a necessary condition for improving store rankings. To truly improve store rankings, Amazon sellers should also do the following three things: good seller performance, growing sales, and positive user incentives.
Good performance is not only the basis for sellers to sell on the Amazon platform, but also an effective way to improve the credibility and recognition of stores. That is, sellers must ensure that the store meets the requirements of Amazon Asia Platform in terms of order defect rate, cancellation rate, and late shipment rate through continuous efforts and operation and maintenance.
Accurate and appropriate search keywords only help sellers obtain more user traffic. In order to facilitate transactions and realize traffic monetization, sellers should also set up high-quality product display pictures, which have an important impact on e-commerce to improve sales performance. When setting product images, you need to pay attention to three principles: first, the optimal horizontal-to-tight ratio of product images should be 1:1.3; second, the image should preferably have a white background, and the product should account for no less than 85% of the entire image; third, in order to show the product details to customers as much as possible, the number of product images should preferably exceed 5, and the images should be above 1000 pixels.
When a buyer finds a product in the seller’s store during a product search, then clicks to enter the product interface and completes the transaction, this is a positive incentive that helps improve the store’s credit record. Simply put, when store traffic is converted into sales, it will have a positive incentive effect on subsequent users, thereby promoting more users’ purchasing behavior and achieving increased sales.