Amazon claims that withdrawing from the Chinese market is a strategic adjustment of Amazon’s e-commerce development in China, and shifting its focus to foreign cross-border business, which will not make cross-border e-commerce sellers sad, but an opportunity and challenge.
Sellers can first understand why Amazon withdrew from China? There is no specific explanation here. In short, at first, it was okay for Amazon to enter the Chinese market, but Amazon has always insisted on its own business philosophy. They don’t understand the habits of domestic consumers. The so-called right medicine for the right disease, only by finding the right way can the disease be cured.
With the rapid development of domestic electricity, Amazon’s pace cannot keep up with the needs of domestic consumers, and its market share has once declined. The final result is that Taobao Tmall and other domestic local electricity platforms Amazon World has more than a dozen websites. Withdrawing from the Chinese website only means withdrawing from the Chinese market, which does not affect the sales of other websites, nor does it affect the sales of Chinese people in Amazon stores! Amazon is still the leader of the world’s cross-border e-commerce platform!
Amazon is divided into many websites, and other websites are still operating as usual. Many Chinese sellers are engaged in North American and European stations. In 2021, Amazon’s global store entry channel will be officially opened. Withdrawing from China does not mean that other websites cannot operate normally. Because Amazon entered China at a bad time and could not beat Alibaba and JD.com, it was helpless to withdraw from the Chinese market.
For Amazon, we Chinese sellers prefer to choose US or European websites. The second half of the year is also a good time to register an account.
Amazon has withdrawn from the Chinese website, but other websites have no impact, and Amazon does not oppose Chinese sellers selling products on Amazon.
Amazon and China currently have the following 14 websites.
Amazon withdrew from China only because our e-commerce platforms such as Taobao, JD.com, and Pinduoduo are crowded with Amazon platforms. But this does not affect Chinese sellers from opening stores on the Amazon platform and selling goods in other countries.
North American Station: United States, Canada, Mexico;
European Station: United Kingdom, France, Germany, Spain, Italy, including the new Netherlands Station;
Asian Station: Japan, India, including Singapore, Australia, and the Middle East Station.
The above is the question of what opportunities and challenges Amazon’s withdrawal from China brings to buyers, which I share with sellers. I hope it will be helpful to sellers. LianLian Cross-border Payment always pays attention to every little thing of the sellers, and will bring articles on related aspects in future articles to help sellers operate better.