Amazon provides two sales plans for sellers who open stores in Japan: “Big Mouth Products” and “Small Mouth Products”, which correspond to the “Professional Sales Plan” and “Personal Sales Plan” of other sites.
The two sales plans of “Big Mouth Products” and “Small Mouth Products” have nothing to do with whether the seller is an individual or a company. The determining factor is the number of products the seller lists. Sellers who choose “Big Mouth Products” mean that they want to open their own stores to maximize sales; while sellers who sell on a small scale are suitable for the “Small Mouth Products” sales plan. As for the division between large and small, it is based on whether the monthly sales plan of goods exceeds 50 pieces.
In terms of expenses, sellers who choose the “Big Mouth Products” method have to pay a subscription fee of 4,900 yen every month (for sellers who have never registered on Amazon Global Store before, this expense can be exempted in the first three months of opening a store), and then pay the corresponding commission when the order is completed; sellers who choose the “Small Mouth Products” method do not need to pay a monthly subscription fee, and their expenses include a fixed 100 yen for the sale of a single product and a commission when the order is completed. Specifically:
(1) What rights are included for the monthly fee of 4,900 yen?
On the Chinese page for opening a store on the Japanese site, only three points are briefly mentioned: technical support (in Chinese, Japanese, and English), Afliate advertising (Amazon product promotion), and search engine optimization (SEO). However, the Japanese page has more detailed descriptions, including sales-related services, consumer shopping support services, and post-sales related services.
Services related to listing and sales:
Support uploading multiple items with one click*
Some products support overseas purchases (except books and audio-visual products)
Automatic system that can connect to inventory information according to the API used*
Various promotional activities
Services supported when consumers shop
Credit card settlement, Amazon shopping card settlement, Amazon gift certificate settlement
Convenience store settlement, cash on delivery (need to be confirmed before use), Edy payment*
Security protection when placing an order
Related services after sales
One-time export of order data*
Transaction entry
Customer service support (including telephone and email consultation)
In the above permissions, the services marked with “*” are only open to sellers who choose the Dakouchupin sales plan; in addition, Amazon only supports Dakouchupin sellers to build their own product catalogs, while Xiaokouchupin sellers can only sell existing products on the platform.
(2) The commission rates for different categories are also different
Amazon will charge different commission rates based on the categories of products sold by the seller. In addition, for sellers of media products such as books and images, in addition to the stipulated commission, they must also pay a fixed settlement fee. It should be noted that the settlement fee is the standard for shipments from Japan. If shipments are made from other Asian countries, the fixed settlement fees for the three types of media products will be adjusted.