Sellers who “open a store in Europe” are targeting the markets of five countries: the United Kingdom, Germany, France, Spain, and Italy. Similar to North America, Amazon also has a high profile and reputation in the European market. European customers shop frequently on the Amazon platform, and many customers are Prime members.
At the same time, due to the high degree of integration in the European market, Amazon has established a European joint account system in Europe. That is, sellers who open a store in Europe can create and manage product catalogs in five countries: the United Kingdom, France, Germany, Italy, and Spain through one sales account.
Sellers who open a store in Europe need to submit registration information such as email address, basic company information (name, address, and contact information), and international credit card (Visa, MasterCard, etc.). The specific process is as follows:
Enter an email address and password to create a new account; confirm account information, and confirm that you have read and understood the sales rules and related electronic agreements of the Amazon platform; fill in company and contact information and primary contact information in pinyin; add international credit card information; complete registration.
Similar to North America, Europe also has many holidays, which provide sellers with many opportunities to conduct holiday marketing and expand the market. For example, during Christmas, people have the custom of giving gifts to each other; there are many sports activities and events in Europe, and clothing and sports-themed products can greatly increase sales.
In addition, in the context of global integration, the “Cyber Monday” shopping festival originated in the United States has also expanded to Europe. For example, during the “Cyber Monday” shopping festival in 2015, Amazon’s European site sold more than 10 million items.