(1) Implementing new policies that are fair, just and open
After entering 2016, the eBay platform has begun to launch a series of new policies aimed at providing merchants and consumers with open, just and equitable platform services.
Unlike previous policy models, after the implementation of the new policy, operators will take a more proactive position in terms of account performance, which can effectively avoid the adverse effects of consumers’ subjective evaluation on merchants. In addition, the evaluation of the logistics link will be dominated by the merchant’s own efforts, such as the speed at which the merchant accepts the order after the consumer pays, whether the logistics tracking prompt information provided to consumers is complete, etc., and will not give a bad review to the merchant’s account performance due to logistics delays caused by external factors such as weather.
(2) Using identification codes to improve the search rate of products
The eBay platform stipulates that operators must fill in product identification codes, otherwise the platform will not allow products to be listed. In this way, the platform operator enables consumers to find related products more conveniently through search engines, thereby improving the effectiveness of its platform promotion. In the future, the scope of implementation of this regulation will gradually expand, and merchants should be prepared.
(3) eBay’s mobile application will provide better services
Today, many e-commerce service platforms are reforming their service systems. In order to improve service quality, eBay has focused on mobile applications. The mobile applications developed by eBay can be applied to multiple terminals, including mobile phones (Android and IOS systems) and tablets. Although the terminals are different, the APP versions are the same.
Statistical results show that by February 2016, the scale of eBay’s APP downloads had exceeded 300 million. At the same time, the quality of the pictures displayed by merchants on the mobile application platform must meet the platform standards, and the product attributes must be indicated according to the requirements to ensure that mobile users can enjoy high-quality services.
(4) Focus on cooperation with search engines and social media
Attracting user attention through search engines and social media is one of the key directions for eBay in its future development. The platform has always paid attention to the introduction of traffic and has made a lot of investment in this regard. Now, with the rapid development of social media, eBay’s cooperation with social media will go a step further.