As one of Alibaba’s main competitors in the e-commerce market, Amazon also has a huge amount of user traffic and a wide range of products in the international market. Compared with the other three platforms, Amazon has relatively high requirements for sellers. Sellers must ensure the quality of their products, and the store opening process is relatively complicated.
After registering an Amazon account, sellers also need to register bank accounts in the United States, the United Kingdom and other countries to receive payments. Sellers can first register a US company or find a US agency, and then apply for a US federal tax number for tax reporting. Specifically, domestic novice sellers opening stores on Amazon need to pay attention to the following aspects:
(1) Have a stable supply channel and high-quality products, because “product is king” is a major survival rule for sellers on the Amazon platform.
(2) Learn professional Amazon store opening rules and operating skills. Amazon has a relatively strict assessment system for sellers. Sellers who violate the platform rules may not only suffer severe penalties from the platform, but may even bear criminal responsibility.
(3) A computer dedicated to logging into the Amazon seller account. Sellers need to understand that a computer can only log in to one Amazon account. If you log in to other Amazon accounts, it will not only have a negative impact on the store operation, but also be punished for violating Amazon regulations.
(4) Have a US bank card. All transaction payments generated by Amazon platform stores are stored in the seller’s account system. If you want to withdraw this money, you must hold a local US bank card. Of course, this problem is not difficult to solve. Most cross-border e-commerce sellers have some overseas customers, friends, etc., and can ask them to help apply. Of course, it can also be solved through domestic agents.
(5) Obtain user traffic. Like the AliExpress platform, user traffic on the Amazon platform mainly includes two types: internal traffic and external traffic. In order to attract more users, sellers need to conduct marketing promotion on social networking platforms, and try to use soft-text advertising when promoting.
In short, when opening a store on Amazon, sellers are better off having a certain foreign trade foundation and overseas customer resources, and establishing a stable cooperative relationship with suppliers. In the short term, it is difficult for novice sellers on the Amazon platform to make a profit, so in addition to having sufficient funds to provide support, sellers must be mentally prepared to persist in the long term.