Merchants can use customer portraits to fully understand their customers and optimize customer positioning, product design, marketing planning, service marketing and other related strategies.
1. Scientific customer positioning
Traditional customer positioning is often descriptive and vague. The application of customer portraits can make customer positioning more accurate. For example, the initial customer positioning of a merchant is Russian and Brazilian women aged 20 to 30, but according to the store background data, the actual purchasing population is North American and European women aged 25 to 35. Therefore, the merchant made systematic adjustments to the store in terms of products, vision and other aspects based on the preferences of the actual consumer groups. After the adjustment, customer satisfaction has been greatly improved.
2. Precision promotion
When the customer scale reaches a certain level, the customer portrait of the store will become more comprehensive and accurate as the number of samples increases. Customer portraits can further guide the store’s promotion and traffic diversion work, making it more targeted. For example, when doing in-site promotion, you can set a custom audience to display the product to a more precise audience by increasing the premium. For example, a merchant initially learned through customer portraits that 95% of the store’s customer base is female, 89% of whom are between 18 and 35 years old and come from emerging markets. This customer base can be targeted during promotion.