Traditional foreign trade enterprises need to focus on the following four key points when transforming into cross-border e-commerce:
Keywords: Step by step
With the advent of the new normal of the economy and the vigorous development of cross-border e-commerce, the transformation of traditional export enterprises into cross-border e-commerce has become an irreversible trend. However, it is not easy for traditional foreign trade enterprises to gain a foothold in this new field. Transforming into cross-border e-commerce is not simply putting corporate information online or doing some promotion on cross-border e-commerce platforms.
When traditional enterprises transform into foreign trade e-commerce, in the process of building a website or switching from offline to online, they need to first consider the following issues: whether the website settings are consistent with the browsing habits of target customers, how to make it easier for customers to find themselves, whether the website building revolves around the demands of foreign customers, whether it is conducive to foreign trade SEO, etc.
In general, when traditional enterprises transform into foreign trade e-commerce, they should proceed in a steady and fast manner and step by step. Whether it is choosing a platform or building a website, or releasing products and communicating with customers, it is necessary to formulate a complete and effective foreign trade marketing service plan based on the characteristics of the target market and customer demands.
Keywords: Trends
The in-depth development and popularization of the Internet has made it an inevitable trend for traditional enterprises to transform into cross-border e-commerce. As a study pointed out, more than 44% of foreign trade enterprises have used overseas SEO marketing, and nearly 30% of enterprises are considering using this more effective marketing service model.
Compared with traditional advertising methods, the cost of Internet-based search marketing is only one-tenth of traditional advertising, but the sales volume created is ten times the original. Through search engines, companies can select the most suitable suppliers and partners in the global market and reduce the intermediate links in the product value chain, thereby greatly reducing the company’s marketing and management costs and expanding the company’s profit margins.
Therefore, with the development and maturity of my country’s overall e-commerce ecology, and the support of national policies, the transformation of traditional foreign trade companies into cross-border e-commerce has become an inevitable trend under the new normal of the “Internet +” economy.