Build a good cross-border e-commerce service team to improve brand marketing capabilities
Cross-border e-commerce companies must adopt brand marketing strategies, strengthen their own brand awareness, build and operate their own service teams. In the process of team building, we should focus on improving the professional skills and quality of members to provide guarantees for platform operations, product research and development and transformation and upgrading, brand promotion, product after-sales service and other links. Most cross-border e-commerce teams today are good at platform operations and product promotion, but their processing capabilities in exerting brand effects, combining overseas sales channels, and product after-sales service need to be improved.
Therefore, in order to improve the professional skills of brand marketing, e-commerce teams can try to offer training courses, hold industry exchange activities, or learn relevant experience from overseas e-commerce companies. In the process of brand marketing, we should combine our own development situation, obtain the operating qualifications of overseas markets in the initial stage, adopt physical operation methods, carry out brand building and promotion, and strengthen online team operations.
When the online operation of cross-border e-commerce has a certain influence, we will subdivide the overseas market into different fields and jointly operate with local e-commerce companies to better meet the needs of overseas consumers. After that, you can adopt a distribution strategy and gradually expand its implementation scope, using the B2B2C model to replace the original B2C model.