Businesses should also master the following skills when using the Facebook platform for marketing:
(1) Connect the company’s official website or store page to the Facebook page to facilitate users to browse and shop.
(2) Record the user’s behavior data after entering the merchant’s website from Facebook ads. Merchants can analyze the user’s intentions and interests based on this information, and use this as a reference to adjust their marketing methods and reform the website layout.
(3) Launch marketing plans and advertising formats that meet the characteristics of different devices and systems. If it is an application promotion, after the user clicks on the advertisement, the installation interface of the application center will automatically pop up, allowing users to download and install directly. In addition, it can also directly open the specified page in the application for the user, such as the registration page, login page, or the page promoting a certain event.
(4) Use Facebook to promote events. When users browse the promotion information, they can directly participate in the event and can also record the events they participate in through the Facebook calendar function. Later, the merchant can push relevant information to participants through the platform and count the number of participants in the event.
(5) Promotional activities can be launched to motivate users to participate. Product promotions can also be carried out, and special offers can be provided to members.
(6) Video promotion can be used to impress users with exciting plot settings.
(7) Slideshow promotion is allowed. This type of advertisement is simpler to produce than a full video and has a wider range of applications. It can be displayed on all devices within the network coverage range.
(8) Carousel advertisements are allowed, which can promote different products or services at one time, and can also promote different activities.
(9) Dynamic product advertisements can be used for marketing. Make the promotion content more accurate and more in line with user needs. Dynamic product advertisements can present the products that users have browsed, increasing their appeal to users. Merchants can also grasp the marketing status of dynamic product advertisements and select advertisement types with higher conversion rates.
(10) Facebook can provide marketing services to merchants based on location. Merchants can send their geographical location and expected promotion range to the platform operator, and Facebook can then target nearby users for information coverage.