As an Amazon seller, holiday marketing is a key point to increase sales. On the one hand, people’s demand for specific products will increase significantly during certain holidays. On the other hand, due to the platform’s vigorous promotion, it can bring more traffic to products and stores within a certain period of time.
There are also subtle differences in holiday promotions in various countries. For example, the time of Mother’s Day in the UK is different from that in other countries such as the United States. Mother’s Day in the UK is not on the second Sunday of May, but on the fourth Sunday of Lent (the forty days before Easter minus Sunday) every year, so sellers need to do more program information collection before determining the specific country site where people are stationed.
Different holidays can bring demand for specific products. For example, on Thanksgiving, the family will get together to eat turkey, which will have a significant stimulating effect on the sales of kitchen supplies, baking products and even TV set-top boxes; on Christmas, people’s demand for gifts has increased significantly, while driving the sales of greeting cards and decorations; on Valentine’s Day, Mother’s Day, and Father’s Day, the demand for gifts for partners and parents will also explode.
In addition to the above traditional festivals, Amazon has also launched a specific shopping festival – Prime Day (membership day), which stimulates consumers to shop through the platform’s marketing methods. For sellers, they should seize the opportunity of each festival to launch specific products to meet the needs of local consumers.