1. Money off
Money off is a free promotion method for Amazon. As an effective promotion method, it is very beneficial for sellers to increase product sales, create hot products and increase exposure.
Only sellers with gold shopping carts can participate in the money off promotion. This method is generally used more when new products are launched and hot products are created.
So, how to use the money off?
First, select “Buy discount” on the “Create Promotion” page, click “Create” to enter the page below, and the merchant sets the promotion conditions in turn.
Sellers must be cautious when setting up promotions, and fill in the details after understanding the detailed rules of each step, otherwise they may suffer heavy losses if they are not careful.
The functions and promotions of coupons and Prime exclusive discounts are similar, but the corresponding buyer front-end display characteristics, applicable groups, fees, etc. are different. I will not go into details here. Sellers should note that promotions, coupons, and Prime exclusive discounts can be superimposed on each other. Do not set multiple excessive discount methods, which will lead to losses.
2. Flash sales
As a magic weapon in the marketing industry, flash sales can help merchants facilitate transactions and attract traffic, and are well received by consumers.
Flash sales are a promotional method that sets a certain discount based on the current price of the product, allowing buyers to snap up in the same time period. The characteristics of flash sales are limited time and quantity, and the purpose is to attract customers with preferential prices, increase the exposure, sales volume and conversion rate of flash sales products.
The Amazon platform displays the population of the flash sales page on the homepage, which shows its emphasis on flash sales promotions. Click “Today’s Deals” on the Amazon homepage to see that many products have participated in the flash sales, and during special holidays or shopping seasons, the flash sales page will also change to cater to the festive atmosphere.
For sellers, participating in flash sales has the following benefits.
First of all, flash sales promotions have a high level of attention, which can greatly increase the exposure of products and enhance the influence of brands.
Secondly, the flash sales themselves are tempting, such as time limits, quantity limits, and large discounts, which encourage consumers to complete their shopping within the specified time, greatly improving the conversion rate of goods.
Finally, flash sales can also help merchants quickly clear inventory, quickly sell overstocked products with poor sales or seasonal products at low prices, recover funds and reduce the operating risks of merchants.