Search rankings within the site are a very important source of traffic for e-commerce sellers, so sellers must understand the platform’s search ranking rules. Only when the store’s operations comply with the search ranking rules can the search exposure of the product be effectively improved. For eBay sellers, the most important search ranking rule is “Best Match”. The factors that affect search ranking are as follows.
First, the sales conversion rate of the seller’s store’s fixed-price products in the recent period. The higher the conversion rate, the higher the ranking.
Second, the relevance between the product title and the buyer’s search keywords. The higher the relevance, the higher the ranking.
Third, the time of product listing and delisting. The closer the post is to the delisting time, the higher the ranking.
Fourth, the seller’s performance in service rating, including product quality, seller service, logistics service, logistics arrival time, freight and handling fee assessment, etc. Sellers with excellent ratings will rank higher.
Fifth, the seller’s performance in safety and integrity, such as the proportion of seller service ratings, the proportion of buyer complaints, buyer satisfaction and evaluation. Sellers with good performance will rank higher.
Sixth, whether to provide return and exchange services. Generally, sellers who provide high-quality return and exchange services will be ranked higher.