eBay has formulated strict punishment measures for infringement. If a product is reported to have infringement, it will not only affect the sales of the product, but also the infringing product page will be removed from the platform.

eBay will never allow any counterfeit items or unauthorized copies to be sold. Unauthorized copies include backups, private sales, copies, piracy, etc., which will infringe on other people’s intellectual property rights or trademarks. In order to avoid infringement, sellers are advised to take photos of products in the store in person and edit their own product descriptions.

To avoid infringement, we can start from the following aspects. First, image infringement. This is the easiest to avoid. You can take pictures of products and process them yourself. Don’t just take good-looking pictures and turn them into your own. You can imitate others’ methods, but you must not use them directly. Second, trademark infringement. When developing new products, be sure to ask suppliers whether they have a brand and whether the brand can be authorized. If you don’t get an accurate reply, check whether the product has a logo and whether the logo belongs to a certain brand. Third, design infringement. This infringement is the most difficult to avoid. Sellers should browse more products from well-known brands. In addition, they should also check how many sellers there are for the products listed (on the platform). If there are few product pages and most of the products are branded, then this product is likely to infringe.