When a seller’s account is blocked and they file an appeal with Amazon, the main reasons for the failure of the appeal are as follows:
(1) The seller does not have an action plan or evidence to show that they have recognized their unreasonable behavior and conducted relevant investigations. For example, the seller does not recognize their own problems, the statement is not clear, and the action plan also lists all the problems that led to the account being blocked (it is better to list each problem separately, because different problems require different corrective measures).
(2) The solutions are too simple, without examples or evidence.
(3) There is no connection between the solutions, and the impact of each solution on the incident cannot be clearly evaluated.
(4) There is no explanation of what steps to take to prevent the problem from happening again, or these steps are fully reflected.
(5) The problems are not prioritized and the order of importance cannot be reflected.
(6) There is no clear reflection, and the seller does not indicate whether he has learned a lesson from it.
After receiving the email from Amazon, the seller still needs to do a preliminary investigation, such as checking all email exchanges and cases related to the problem. Then research the reasons why Amazon froze your account, and confirm the complaints, negative feedback, and emails related to the freeze. At the same time, make sure that the materials submitted in the appeal meet Amazon’s requirements, check whether the appeal structure is logical, and pay attention to whether the tone of the appeal is appropriate and whether there are any typos. Most importantly, the appeal should focus on corrective measures and preventive measures.