In addition to complying with the rigid requirements of the platform, Amazon sellers should also meet the following requirements to complete a qualified title:
(1) Make good use of keywords to create high page views. In the title setting, the keyword selection must be accurate. In order to cover more search content, it is advisable to add broad keywords and long-tail keywords with high relevance to the title. For example: Watches is a broad keyword, Men’s Watches is a precise keyword, and Men’s Military Watches is a long-tail keyword. As the scope of the word narrows, there is a trend of further precision. Collect and organize these three types of keywords, and select the most effective keywords according to actual conditions and place them in the listing title.
(2) Brand. Amazon attaches great importance to brands, and a lot of traffic will be inclined to brand sellers, which can also directly prevent brands from being copied by others. Although Amazon has always emphasized listing and not stores (it still emphasizes listing now), sellers with brands can decorate and edit their own stores.
(3) Scope of application (can guide customers to make correct purchases). Compared with 3C consumer electronics, many products have supported device objects (compatibility). Usually, the supported devices are connected with the conjunction for, followed by the related devices supported by the product.
(4) Product features. The last part of the title can be filled with information about the material, size or color of the product. Enriching product information can increase buyers’ awareness of the product.
After understanding the basic skills, how can you make your title stand out? We make the following suggestions:
① Adapt to local conditions. Setting keywords should be in line with the language habits of local people. You can refer to local portals, pay attention to and understand their idioms, and use buyers’ comments as a reference.
② Fast, accurate, and ruthless. Keywords are the top priority. Use the search drop-down box on the site to study the titles of competitors, or use the analysis tool – Google Adwords to complete it.
③ Be concise. Pay attention to highlighting the selling points, making your products unique, and thinking from the perspective of consumers.
④ Highlight the aesthetics. Combining selling points with keywords, separating them with commas and brackets, and showing them from different sides will greatly enhance the aesthetics.
If you are still not sure whether your title needs to be optimized, you can log in to well-known foreign shopping websites and learn from product titles that are in line with foreigners’ search habits. This is also a good idea.