What are the illegal operations on Amazon?
(1) Account association.
(2) Illegal review. Sellers are eager for good reviews. However, using “cash back for good reviews” to lure buyers or “hiring online sellers” is not accepted by Amazon. Once Amazon finds out, there is a risk of having your account closed.
(3) Using non-formal UPC/EAN. If you buy on Taobao or use an automatic generator to generate, the risk is very high. Once complained by sellers using formal UPC/EAN, the product listing will inevitably be removed from the shelves, and the account may even be blocked. Therefore, sellers need to purchase valid UPC/EAN through formal channels.
(4) Listing violations.
1) Directly plagiarizing other sellers’ listings, including titles, pictures, and detailed descriptions; especially misappropriating pictures from brand sellers, it is easy to be complained about infringement.
2) Adding misleading advertising words such as flash sale, big sale, price reduction, etc. in the listing title, and including company, promotion, logistics, freight or any other information irrelevant to the product itself.
3) Inaccurate product information, the product description is seriously inconsistent with the actual product.
The above situation may result in the forced removal of the product, restriction of account sales rights, account freezing or account closure. Sellers are advised to comply with Amazon’s listing title specifications, fill in the product description information truthfully, and ensure that the actual product is consistent with the picture.
(5) Diverting traffic to other platforms. Some sellers choose to open stores on Amazon and other platforms at the same time. In order to “keep the benefits within the family”, they add promotional content through emails, in-site text messages or in the listing title pictures on the site to guide buyers to purchase on platforms outside the site. If these behaviors are discovered by Amazon, they will be warned or the store will be closed.
(6) Account abnormality. Due to the particularity of the loan cycle of the Amazon platform (14 days is one loan cycle), out of consideration for the risk control of sellers, the platform is more concerned about the speed of listing and sales of new accounts. Generally speaking, the first three months after a new account goes online are the key assessment period. During these three months, new sellers must grasp the speed of listing and control the sales speed. Any rapid growth or fluctuations will cause the platform to re-examine the account. Although this review itself is not a big deal, it will still have a relatively large impact on the normal operation of the account. For example: the review may find originally minor problems, requiring the seller to provide various purchase documents, authorization letters, etc.; for the Listing that has been invested in funds and energy, it may also be suspended during the review period, and the suspension of sales will inevitably affect the exposure, traffic and ranking of the Listing.