OZON seller rating is an important indicator of the store on the platform, among which the product rating is an important part of the seller’s overall rating. This article will explore the definition of product rating, influencing factors and how to manage it in depth to help sellers better understand and optimize their product ratings.
What is a product rating?
The product rating is the average value estimated by all the comments left by buyers on the product card, which mainly reflects the consumer’s satisfaction with the product. The product rating does not directly restrict the store’s functions, but when the score is lower than 4.5, it will affect the seller’s use of the premium subscription function, and may even lead to the inability to use the function.
Factors affecting product ratings
The main factors affecting product ratings include:
Buyer’s rating of the product: The text content in the comment is not considered, only the buyer’s rating of the product is referenced.
Restrictions on premium subscription functions: When the product rating is lower than 4.5, the seller cannot use the premium subscription function until the rating is restored to above 4.5 points.
Platform penalties: If the seller receives more than 5 penalties, he will not be able to use the premium subscription function again, which may cause the store to be scrapped.
How to view product rating statistics
Sellers can view product rating statistics through the “Product → Rating” and “Price” → “Product Evaluation” menu bar in the backend personal center. You can filter and view products with reviews in all categories or each category. The evaluation index is calculated based on the daily changes in product cards, including 1-3 star negative reviews and 4-5 star positive reviews.
Product rating management skills
In order to maintain good product ratings, sellers can adopt the following management skills:
Respond to comments in a timely manner: For buyers’ comments, especially negative comments, respond in a timely manner and provide solutions, and communicate actively.
Optimize product descriptions: Ensure that product descriptions are accurate and clear, avoid inconsistencies with the actual product, and reduce the possibility of bad reviews.
Maintain inventory and delivery timeliness: Ensure sufficient inventory, deliver on time, and improve customer satisfaction.
Monitor rating changes: Regularly check the changes in product ratings and adjust business strategies in a timely manner.
Conclusion
Product ratings are one of the key factors for sellers to build trust and improve competitiveness on the OZON platform. By understanding the definition, influencing factors and management techniques of product ratings, sellers can better respond to market changes and improve the overall performance of their stores.