To increase the email open rate, we should not only pay attention to the number of emails sent, but also pay attention to the quality of the email list. To improve the quality, we must do a good job of email list management.
(1) Push personalized content based on the list user segmentation. The more personalized the content, the better the recipient’s reading experience. According to a survey, the click-through rate and reading rate of segmented email lists are 9 times that of ordinary lists. Therefore, the email list should be divided into different groups according to the various information of the recipients, and then mass-send targeted emails.
(2) Pay attention to highly active users. Email lists can be divided into three levels: highly active, active, and relatively active. Very active users can be allowed to participate in some activities carried out by the company.
(3) Deal with inactive users. Use email statistics reports to separate recipients who have not clicked to read, and implement user activation strategies in a planned manner.