Temu women’s clothing has achieved remarkable performance in the European, American, Japanese and Korean markets, and the upcoming national sites, including Brazil, Latin America, the Middle East and Southeast Asia, also show huge demand for women’s clothing. Against this backdrop of expansion, we have deeply analyzed the core sectors and opportunities of Temu women’s clothing, and provided sellers with new product recommendations for the second half of the year.
1. Core sectors and major category opportunities.
The core sectors of Temu women’s clothing mainly include Europe and America, and the recent outstanding performance also comes from the Japanese and Korean markets. Tops and dresses are the main core categories of women’s clothing, among which T-shirts, shirts, vests and other categories have performed well. Suits, jumpsuits and trousers are high-explosion products.
Specifically, hoodies, sweaters, sweaters and jackets are the key opportunity categories in the women’s clothing field. In addition, the Middle East market and festive costumes have also become the focus of Temu women’s clothing’s next strategic move. With the arrival of the autumn and winter seasons, it will become an important strategy for the platform to focus on promoting products that meet the needs of the Middle East market and costumes for the festive season, such as Halloween and Christmas series.
2. New product launch suggestions and market opportunities in the second half of the year.
Temu women’s clothing has two new product launch rhythms in the second half of the year, one is the seasonal line and the other is the holiday line. From the seasonal line, autumn clothes have already started to sell out in July, about one quarter ahead of the actual season. Subsequently, September and October will usher in the peak period of winter clothes, and December will be the time for spring clothes to be launched. In order to seize this market opportunity, merchants should prepare and launch new products one quarter in advance.
On the holiday line, many popular items adapted to Halloween have appeared, but merchants with a faster speed of new products may still have opportunities. Especially for the upcoming Christmas and New Year, merchants can take advantage of overseas consumers’ preference for Chinese culture and launch clothing with Chinese elements, such as cheongsam or dragon element designs, to provide possibilities for the layout in the second half of the year.
In addition, Temu women’s clothing provides important policy support for autumn and winter categories in 2023, including price support, brand support and green channels. Autumn and winter coats and autumn and winter clothing are relatively scarce on the platform, and it is especially difficult to stock them. Therefore, merchants’ preparations and new products in this direction are expected to gain greater space and support.
In the Middle East market, Muslim clothing is a high-starting and scarce market, and Temu Women’s Wear aims to fill this gap. In addition, the performance of the Japanese and Korean sites cannot be ignored. For Japanese and Korean buyers who pursue high quality and comfort, domestic merchants are expected to find opportunities on domestic pallets.
Conclusion:
Temu Women’s Wear’s expansion in the global market is becoming more and more solid, providing sellers with broad development space. Seizing the opportunities of the core sectors and understanding the new product suggestions in the second half of the year, merchants can quickly respond to market demand on the Temu Women’s Wear platform and obtain more sales opportunities.