Against the backdrop of fierce competition in e-commerce, TEMU has developed a series of marketing strategies for the year-end peak season by deeply exploring home furnishing trends to meet the needs of global consumers for practical and aesthetic products. This article will focus on analyzing TEMU’s three major marketing nodes and how to quickly put products on the shelves to help merchants stand out in the year-end sales season.
1. Three major marketing nodes:
October: Seize the Halloween business opportunity
The core of October’s marketing is Halloween. Even though it may be too late to participate in this year’s holiday carnival, merchants can record this year’s holiday elements and hot-selling trends to provide valuable experience for next year’s planning. Preparation three months in advance, including style design, inventory planning, and operational activity planning, is the key to successfully participating in Halloween marketing next year.
November: Prepare for Black Friday
The core of November’s marketing is Black Friday (November 24). Merchants need to ship goods to the platform warehouse in advance to ensure that there are sufficient goods on Black Friday to meet the peak of holiday sales. At the same time, it is necessary to pay attention to reasonably competing with other sellers for logistics resources during the peak period of Double Eleven preparation, and properly arrange the rhythm of preparation and delivery to ensure a smooth supply chain.
December: Christmas Carnival
December is the peak sales period for Christmas, and merchants need to prepare in advance to seize the holiday market. Consider the theme design of related products to make the products more in line with the festive atmosphere. Even if the current season is urgent, you can respond to market demand quickly through reasonable planning and preparation.
2. Tips for quickly listing products:
Design titles based on search scenarios
Foreign consumers are more accustomed to using search scenarios rather than directly searching for product names. Therefore, merchants should name titles for core products based on consumers’ search habits. Sales are not just about the product itself, but also about sales solutions, involving different usage scenarios and expanding product coverage.
High ratings are the key
The platform has extremely high requirements for product ratings. If it is lower than 4.6, it may face the risk of being locked or removed from the shelves. For low ratings, merchants can solve it through compensation plans. For example, for installation problems reported by users, more detailed paper installation instructions can be provided, and installation videos can be added to the product details page. For packaging issues, product packaging can be upgraded in a timely manner to improve the overall product rating.
When facing negative reviews, merchants need to develop reasonable solutions based on the situation. If it is a user usage problem, it can be solved by providing a more comprehensive usage guide; if it is a product quality problem, packaging and quality should be improved in a timely manner to improve user satisfaction.
Conclusion:
TEMU has deeply explored the home furnishing trend market through a carefully formulated year-end sales season strategy, providing merchants with valuable sales opportunities. Merchants should make good use of the three major marketing nodes, seize important opportunities, and reasonably plan the rhythm of product listing and delivery. At the same time, by deeply understanding the search habits of foreign consumers and the platform’s rating requirements, merchants can quickly list products, increase exposure and sales opportunities. In the TEMU year-end peak season, it is not only expected to achieve good sales results, but also to lay a solid foundation for future market expansion.