On the TEMU platform, the hot-selling products are often backed by strong factories, which have the ability to lower product costs and can form a high-quality operation team with the support of financial advantages. However, in order to occupy the minds of users in the competition, general sellers need to start from multiple angles and gain competitive advantages through reasonable planning, detail changes, cost considerations, and in-depth research on consumer preferences.
1. Reasonable planning: formulate effective promotion strategies.
On the TEMU platform, sellers use promotions and price cuts to pay for users in order to attract traffic and create more exposure opportunities for other products in the store. Although this positive cycle may not make a lot of money for a while, sellers can achieve long-term value accumulation through clever profit planning and product matrix layout.
2. Product changes: seek differences in details and functions.
Sellers can make changes to the material, color, and pattern of the product to meet the diverse selection needs of users. For example, even for a single product such as a shoe rack, multiple combinations can be created by changing the size and material, such as using iron or bamboo products, and focusing on different usage scenarios and functions. In this way, sellers can give products more differentiation on the TEMU platform.
3. Think about costs: careful budgeting becomes market competitiveness.
The price of products on TEMU consists of the price of the product itself and the shipping cost. Sellers can grasp the product size requirements by careful cost calculation, such as ensuring that it does not exceed 2.7kg and eventually does not exceed 5kg. The packaging volume and weight are particularly critical in home storage products and directly affect the competitiveness of the product. The use of foldable design is a good idea, which not only reduces transportation costs but also improves the competitive advantage of the product.
4. Study consumer preferences: follow market trends.
Sellers need to pay attention to consumer preferences and feedback. On the TEMU platform, a bathroom mat with a pebble pattern design has been popular among the recent hot products. This design is not only unique in appearance, but also meets the sensitive needs of foreigners for touch. Similarly, beach towels with turtle elements also showed a significant upward trend. Keeping up with market trends and grasping user preferences and feedback are important parts of developing hot-selling products.
In general, if sellers on the TEMU platform want to create best-selling home products, they need to work hard on reasonable planning, product changes, cost considerations, and research on consumer preferences. Through these strategies, sellers can stand out in the fierce market competition and achieve long-term and stable sales of products.