On the Lazada platform, the store rating is an important symbol of the seller’s reputation and performance, which directly affects the buyer’s trust and shopping experience. Sellers can improve their store rating and establish a good brand image through reasonable operations and meticulous management.
1. How to check the Lazada store rating
To check the Lazada store rating, just follow the steps below:
Log in to the Lazada Seller Center.
Click “My Account” on the left menu bar.
In the “My Account” page, find the “Store Rating” module, and the seller will see the store’s rating and corresponding rating in sales, orders, returns, etc.
2. Strategies to improve Lazada store rating
1. Increase sales and order volume
Optimize product information: Regularly check and optimize product titles, descriptions, prices and pictures to increase the attractiveness of products.
Participate in platform activities: Actively participate in promotional activities on the Lazada platform to increase product exposure and sales opportunities.
2. Reduce the return rate, cancellation rate and dispute rate
Strictly control the quality of goods: Ensure that the quality of the goods meets the description and reduce the return rate.
Update inventory and logistics information in a timely manner: Avoid cancellations and disputes caused by out-of-stock or inaccurate information.
Actively respond to buyers: Respond to buyers’ inquiries and complaints in a timely, positive and friendly manner.
3. Improve the evaluation rate and favorable comment rate
Increase the added value of goods: Provide gifts, coupons, packaging gift boxes, etc. to increase the added value of purchases.
Humanized service: Send thank-you letters, ask for feedback, provide after-sales support, and improve the shopping experience.
Actively invite evaluation: Encourage buyers to give evaluations and make positive responses to each evaluation.
4. Improve the response rate
Attention to buyer inquiries and complaints: Pay attention to every buyer’s voice and give professional and polite responses quickly.
Set up after-sales support channels: Provide convenient after-sales support channels to ensure timely resolution of problems.
Conclusion
Through the above strategies, sellers can improve the Lazada store level in a targeted manner. Remember, improving the store level is a gradual process that requires continuous attention and optimization. Establishing good communication and trust with buyers and providing high-quality goods and services will help the store stand out in the competitive market and achieve greater business success.