On the Lazada platform, optimizing organic ranking is a multi-factor, complex and challenging task. This is because organic ranking is affected by a combination of factors, including product information, seller performance and market feedback.
1. Lazada ranking rules
According to the Lazada search ranking algorithm, the main factors affecting search ranking are:
Product title, description and catalog: Key information should be clearly reflected in the product title and description, and the product catalog should be used reasonably.
Brand name: Emphasize the professionalism and credibility of the brand.
Product Review: Positive reviews and high scores can improve credibility and credibility.
Is it an official store: Official stores have a higher reputation and help improve rankings.
Express Delivery/Fulfilment by Lazada: Using Lazada’s express delivery service helps improve rankings.
Sales: Sales in the past 30 days and last week directly affect rankings.
Seller store performance: The overall performance of the seller is also a key factor.
Conversion rate: A high conversion rate is one of the important signals for improving rankings.
Second, optimization strategies for Lazada rankings
To optimize natural rankings on Lazada, a series of effective strategies need to be adopted:
1. Optimize keywords: The selection of keywords should be based on the understanding of the target market and audience, and ensure that relevant keywords are included in the product title, description and key attributes.
2. Product description and details: Write attractive product descriptions, provide detailed product information and specifications, and help consumers make informed purchasing decisions.
3. Product reviews and comments: Encourage buyers to provide positive reviews and comments to improve the reputation and credibility of products on Lazada.
4. Product pictures and videos: Provide high-quality, clear and bright product pictures and videos that comply with Lazada’s regulations and highlight the selling points and advantages of the products.
5. Inventory and delivery speed: Maintain sufficient inventory and ensure timely delivery. High inventory and fast delivery help improve the ranking of products.
6. Sales data and conversion rate: Attract more consumers through promotion and promotion activities, and increase product sales and conversion rate.
Although optimizing organic rankings may be challenging, through unremitting efforts, continuous optimization and effective monitoring, you can gradually improve your organic rankings on Lazada. The key is to have a deep understanding of the target market, understand consumer needs, and flexibly adjust and improve optimization strategies. Through effective ranking optimization, sellers will be able to stand out in the fiercely competitive market and achieve greater business success.