Choosing to enter the Amazon e-commerce market is a difficult and important decision for many sellers. However, regardless of whether they have attended training courses, new sellers often step on some common minefields in the product selection stage, resulting in heavy losses. This article lists some common product selection errors that Amazon sellers often step on, hoping to provide some suggestions for everyone.
1. Ignore platform differences and blindly carry products
Many sellers blindly carry the same product on different cross-border e-commerce platforms, but ignore the differences in consumer groups on each platform. For example, AliExpress is mainly in emerging market countries, while Amazon may involve very different consumer groups, consumption levels and consumption concepts. Therefore, blindly carrying the same product may cause the product to be unsalable on some platforms, while performing well on other platforms.
For AliExpress, its awareness in Russia is as high as 98%, mainly involving categories such as mobile phone accessories, home appliances, home decoration, and clothing accessories. Therefore, if you successfully sell mobile phone holders on Amazon, it does not mean that blindly carrying them on AliExpress will definitely achieve the same success. When choosing to move products, sellers must fully understand the differences between platforms and adjust their product selection strategies to adapt to the needs of different markets.
2. Following the trend and choosing products at the wrong time
Following the trend and choosing products can easily make sellers profit in the short term, but hot-selling products in the market usually do not have the characteristics of long-term sustainable sales. If the seller enters the market at the wrong time, a large amount of inventory may be accumulated, which will eventually lead to unsalable products.
Therefore, be cautious when following the trend and choose products, consider the long-term trend of the market and the sustainability of the product, and prevent losses caused by the wrong timing.
3. Blindly listing multiple products and unstable supply chain
Some sellers list multiple products on the Amazon platform at the same time, but ignore the importance of establishing a stable supply chain. If the seller does not fully negotiate and understand the backup suppliers, once there is a problem with the supply chain, such as price increase, discontinuation of production, etc., it will lead to product shortages, which will in turn affect the sales performance of the store.
When choosing multiple products to list, sellers should fully understand the life cycle and market policy risks of each product. Establish a stable supply chain to respond to potential risks at any time and ensure the normal operation of the store.
4. Improper Review Analysis Method
When analyzing product reviews, some sellers only focus on negative reviews and ignore positive reviews, or vice versa. This analysis method is not comprehensive and will cause sellers to have a biased view of the true situation of the product.
Analyzing positive reviews can help sellers better position products, find the advantages of products, and understand the user’s usage scenarios. The time of positive reviews can also be used to infer the product’s life cycle. Analyzing negative reviews helps sellers recognize the shortcomings of products and provide directions for improvement.
Therefore, when selecting products, sellers should comprehensively analyze product reviews, taking into account both positive and negative reviews, in order to obtain more accurate market information.
In summary, the successful Amazon e-commerce road requires sellers to stay away from product selection misunderstandings and think carefully. It is necessary to flexibly respond to the differences between different platforms, avoid blindly following the trend of product selection, ensure that the timing of product selection is appropriate, establish a stable supply chain, and adopt a comprehensive Review analysis method. Only by constantly learning and updating market data can sellers stand out from the fierce competition and build their own e-commerce kingdom.