The body of a cross-border e-commerce sales email:
(1) Opening
Avoid starting the sales email with “My name is…”
Instead, the sales email should start with something more impactful. Here are some examples of sales teams that have achieved success.
I noticed you …
(Mutual connection) mentioned …
I saw that we both …
I loved your post on …
Congratulations on …
(2) Body
The body of a sales email should connect the company’s business to potential customers and convey value. Avoid using generic value propositions such as “We help network marketing companies increase their leads by 400% and effortlessly prove ROI to customers.”
Ask questions that align the research conducted by the seller with their potential customer’s goals. The following examples are for reference.
How, if at all, would you like to improve your strategy?
Is (benefit to them) a priority for you right now?
Do you have unanswered questions about (topic)?
Are you after a lifestyle business, or world domination?.
Are you alone on this?
Has it always been this way?
Would it be nice, or does it have to happen?
What would you do if you were me?
Was this all your idea?