On e-commerce platforms, promotions are an effective means to attract consumers and increase sales. For sellers, participating in the platform’s promotions in the form of Offer Sets is an effective strategy. However, when participating in promotions, sellers need to pay attention to some rules and skills to ensure the smooth progress of promotions. This article will explain in detail the rules for setting Offer Sets in the Allegro platform and the skills for creating competitive product sets.
What are Offer Sets?
Offer Sets is a promotion method provided by the Allegro platform for sellers. By creating a combination of products, consumers are encouraged to buy highly complementary products, thereby increasing the number of products in the order and the average order value, thereby achieving the effect of promotion.
Tips for setting competitive Offer Sets
Choose a combination of complementary products: Choose a combination of products that are highly complementary, such as a laptop with a mouse, and a mobile phone with a mobile phone case. Make sure that the combined products can meet the actual needs of consumers and enhance the shopping experience.
Match the value of the products: Make sure that the value of the products in the combination matches each other to avoid the situation where expensive products and cheap products are not matched in harmony. For example, an expensive computer bag can be paired with a laptop with a good price/performance ratio.
Offer discounts: Offer certain discounts in Offer Sets to attract consumers to choose to buy in combination. Consumers tend to prefer combination products that can get some real discounts when shopping.
Offer multiple combinations: Offer a variety of combinations to give consumers more choices. This can include combinations of different quantities and different combinations to meet the needs of different consumers.
Avoid combining expensive items: Avoid including overly expensive items in a combination so as not to discourage customers. An attractive combination should be both practical and attractive in price.
Where can consumers see the products set with Offer Sets?
Consumers can intuitively see the products set with Offer Sets in the details page of the product page. This provides consumers with more choices and provides sellers with the opportunity to display product combinations.
Where can merchants set products in Offer Sets?
Sellers can set up Offer Sets by going to "My Allegro > Sale > Handling of offers > Sets and discounts". On this dedicated settings page, sellers can easily create and manage various promotional packages.
The Allegro platform provides sellers with flexible setting options, allowing them to cleverly participate in the platform’s promotional activities and improve sales performance based on their own sales strategies and product characteristics.
Conclusion
Today, with increasingly fierce competition in e-commerce, sellers need to cleverly use various promotional tools to attract consumers, and Offer Sets is one of the very effective ways. By choosing the right product combination and providing practical discounts, sellers can not only increase sales, but also enhance consumers’ shopping experience. On the Allegro platform, seizing the opportunity of Offer Sets and creating competitive promotions will become an important tool for sellers to stand out in the market.