On Amazon, a highly competitive platform, it is crucial to understand the ranking of your product in keyword searches. It is recommended to check regularly to ensure that you have a clear understanding of the position of your product in the search results and take necessary optimization measures. At the same time, understanding the search ranking rules of Amazon products is also part of success.
1. How to check Amazon keyword rankings:
1. Through Amazon search:
Log in to your Amazon seller account.
Enter the target keyword in the search bar.
Browse the search results to find the position of your product in the search results.
This is a simple and free way that works for a small number of keywords and products.
2. Use Amazon ranking tracking tools:
Use professional Amazon ranking tracking tools such as MerchantWords, Sellics, Jungle Scout, etc.
These tools provide comprehensive data and can automatically track changes in rankings.
For ranking tracking of multiple keywords and products, it is more efficient to use ranking tracking tools.
Second, Amazon product search ranking rules:
Keyword matching: Amazon’s search ranking rules are based on keyword matching. Product pages must contain keywords related to the search query and be appropriately reflected in the title, product description, and brand fields.
Click-through rate (CTR):
The percentage of users clicking on a product has an impact on ranking. A high click-through rate helps a product rise in the rankings, emphasizing the attractiveness of the product title and image.
Sales volume: Sales volume is an important factor in Amazon’s ranking algorithm. Products with high sales volume are usually ranked higher, so sales need to be increased through promotions, activities, etc.
Reviews and ratings: Product reviews and ratings affect rankings. Positive reviews and high scores increase the credibility of the product, increase click-through rate and sales.
Inventory availability: Out-of-stock will cause the product to not be displayed in the search results, affecting sales and ranking. Ensuring sufficient inventory is key to maintaining rankings.
Advertising: Sponsored Products and Sponsored Brands advertising tools can increase product visibility in search results, affecting click-through rate and sales.
Amazon Prime logo: Products that meet Amazon Prime standards may be ranked higher because Prime members are more willing to buy products marked with the Prime logo.
Understanding and following these rules, as well as using appropriate tools to track and optimize keyword rankings, will help improve product competitiveness and exposure on the Amazon platform.