EAN (GTIN), as a standardized and unique number sequence for each product, plays a key role in the Allegro platform. This code, which consists of 8 to 14 digits, usually appears on the product packaging in the form of a barcode. For merchants, filling in the correct EAN (GTIN) is crucial. This article will delve into why filling in the EAN (GTIN) on the Allegro platform is an important task for merchants.
1. Associate to the correct product
On each Offer publishing page, merchants will see a column that requires filling in the EAN (GTIN). Correctly filling in the EAN (GTIN) allows the merchant’s Offer to be automatically associated with the product in the Allegro catalog, or if there is no related product, Allegro will create a new product based on the filled EAN (GTIN). This ensures the accuracy and consistency of the product information.
2. Avoid forced removal of the Offer
The Allegro platform requires merchants to fill in the correct EAN (GTIN) information, and the correct EAN (GTIN) is a prerequisite for the Offer to be listed. If the merchant does not fill in or fills in incorrectly, the Offer may be forced to be removed from the shelves, affecting sales and the normal operation of the store.
3. Improve the sales quality of the store
The proportion of EAN (GTIN) correctly filled in the merchant’s Offer will directly affect the sales quality of the store. Allegro will give scores based on the proportion of EAN (GTIN) filled in. The higher the proportion, the higher the score, up to 60 points. Stores with high scores have better exposure and reputation on the platform, which helps to improve sales performance.
4. Participate in the “Sales Commission as Low as 0.5% Event”
Filling in the correct EAN (GTIN) not only improves sales quality, but also makes merchants eligible to participate in Allegro’s “Sales Commission as Low as 0.5% Event”. In this event, merchants can sell goods at more competitive prices and enjoy commissions as low as 0.5%, thereby increasing sales profits.
5. Buyers can find the products they need more easily
The correct EAN (GTIN) helps improve the search accuracy of goods and makes it easier for buyers to find the products they need. This not only improves the user experience, but also helps increase sales opportunities.
6. Improve the professionalism and accuracy of the Offer description
Filling in the correct EAN (GTIN) helps improve the professionalism and accuracy of the Offer description and provide buyers with more detailed product information. This helps build trust and improve the shopping experience.
7. Join Allegro One Fulfillment
For merchants who choose to use Allegro One Fulfillment, correctly filling in the EAN (GTIN) is a prerequisite for joining the official warehouse delivery service. Through Allegro One Fulfillment, merchants can efficiently provide services to buyers, improve order processing speed and customer satisfaction.
On the Allegro platform, filling in the correct EAN (GTIN) is not only a requirement to comply with regulations, but also a key link to the smooth operation and prosperity of the merchant’s business. Therefore, merchants must take the task of filling in the EAN (GTIN) seriously to ensure success in this highly competitive e-commerce environment.