On the Amazon platform, finding appropriate keywords is one of the keys to successful advertising operations. Through the following methods, you can discover potential high-efficiency keywords and understand how to promote product keywords to the homepage through advertising.
1. Methods for finding keywords for Amazon ads
1. Amazon front-end search for associated keywords:
Enter product-related keywords in the Amazon front-end search box, observe the search associated words, and record the keywords that are highly related to the product. This is a quick way to obtain potential keywords.
2. Get keywords from competitor listings:
Select competitors similar to your products, carefully check their titles, five points, comments, A+ content, etc., and analyze the keywords. In this way, you can obtain effective keywords related to competitors and provide strong support for your ads.
3. Find keywords from ABA (brand analysis):
With the help of Amazon’s official tool ABA (brand analysis), you can obtain more accurate keywords. This tool provides you with keyword analysis from the perspective of the brand, which helps to find keywords that are more in line with brand positioning.
4. Amazon advertising report:
After running Amazon ads, check the advertising report regularly. The report will list some keywords generated during the advertising period. You can select keywords related to the product and with good performance as the basis for subsequent advertising optimization.
5. When creating an ad, the system recommends keywords:
When creating an ad, the Amazon system will recommend keywords for you based on your product information and category. These recommended words are usually highly relevant to the product and can be used as keyword selection in the initial stage of the ad.
2. Methods for improving Amazon advertising keywords to the homepage
1. In-site flash sales quickly impact keyword rankings:
Use in-site flash sales to quickly improve product rankings on keywords. During the flash sales process, combine advertising and select keywords with large IS and small IR for delivery to achieve better results.
2. Amazon advertising combination impacts natural ranking on the homepage:
Organize the product’s order keywords into a table and select medium-sized words and long-tail keywords. Open a one-to-one advertising CAMP for each keyword, select manual precise matching, and moderately lower the bid. Optimize with SD advertising to increase page visits and help keywords quickly reach the homepage.
Through the above methods, you can find Amazon advertising keywords more specifically and use different strategies to improve the performance of your products in search rankings. Careful keyword mining and clever advertising combinations are the key steps to the success of Amazon advertising operations.