As global consumer demand continues to grow, AliExpress, as a global cross-border e-commerce platform, has been committed to ensuring the compliance and safety of goods in order to provide a safe and fair trading environment and enhance consumer experience. In order to meet the compliance and safety requirements of various countries, AliExpress requires that the goods released by merchants must comply with the relevant laws and regulations of the destination market. In particular, for goods sold to Europe, they must strictly comply with the EU’s product compliance and product safety requirements.
The importance of product compliance:
Product compliance is the key to protecting consumer rights and is also the basis for building merchant reputation and long-term operations. Non-compliant goods may lead to adverse consequences, damage consumer interests, and even cause legal disputes. Therefore, AliExpress requires merchants to ensure that the goods they provide comply with the relevant laws and regulations of the local countries of sale.
Compliance requirements for specific categories:
AliExpress has formulated specific compliance requirements for different product categories. This article will focus on safety seat products in the maternal and child category.
Product certification requirements:
First, for safety seats sold to Europe, the following certification requirements must be met:
Safety seats produced in China must obtain domestic 3C certification.
Safety seats sold to Europe must have EU ECE certification.
Safety seats sold to the United States must comply with FMVSS 213 standards.
Safety seats sold to Russia must have EAC certification.
These certifications are key factors in ensuring that safety seats comply with regulations in specific regions. In order to comply with this requirement, the platform opened the qualification upload function on February 26, 2020, and sellers must fill in and upload relevant certification information before April 1, 2020. For products that have not passed the qualification review, AliExpress may block specific regional markets and take punitive measures such as delisting and deducting points for maliciously circumventing products.
Product main picture release requirements:
Secondly, the release of the main picture of the product is also subject to strict compliance requirements. Sellers must upload at least one real product picture or product packaging picture with a clear certification mark. It is important that the certification mark of the product must be consistent with the content filled in the certification attribute of the product. This helps consumers understand the compliance and safety of the product.
Common Violations:
Here are some common violations:
Non-child safety seat products are posted in inappropriate categories, such as safety seat accessories.
Non-car child seat cushions are posted in inappropriate categories. These products must not be claimed to be car safety seats to avoid misleading consumers.
The products do not meet the product certification and main image publishing requirements, such as the certification attribute value is inconsistent with the certification mark information, or the image of the certification mark is not displayed.
Conclusion
Product compliance and safety are one of the core values of the AliExpress platform and an important measure to protect the interests of consumers and merchants. For safety seat products in the maternal and child category, merchants must strictly abide by relevant laws and regulations and platform requirements to ensure the compliance and safety of products. Only in this way can merchants establish a reliable reputation, provide high-quality products, meet consumer needs, and succeed in the global market.