At present, all the shops on Shopee are doing well, and the data is not bad! After basic stability, there is no problem with monthly income exceeding 20,000 yuan. So what are the product selection skills for Shopee sellers to open a store?
1) Avoid transportation restrictions
When choosing products, you must first consider whether the product meets the transportation requirements. Products that do not meet the requirements will increase transportation costs.
Cross-border logistics takes a long time, is large in size, and is heavy in weight. Products will increase logistics costs and cargo losses are also relatively high.
Moreover, cross-border stores are all transported through Shopee’s official SLS logistics. If the packaging volume exceeds the transportation limit, the order will be cancelled, and the delivery cannot be completed on time, which will also affect the indicators of the seller’s store.
2) Consider profit margin
When choosing a product, whether the product can make a profit is definitely the key to the choice.
Before purchasing, refer to the product price and the price of the platform’s competitive products, and then set a reasonable price based on the actual sales cost. Pricing determines your profit.
The operating costs of sellers include: platform commission (collected after three months), transaction fees, freight forwarding fees, domestic freight (some sellers mail), international logistics fees, etc.
In product pricing, these operating costs should be included in product pricing. This is what is often called hiding prices. You must learn to hide prices so as not to lose money.
3) Product type allocation
Selling products is for profit, but not all products can be profitable in one store.
Affected by market competition, if each product is set with a higher profit, it will be difficult to get orders.
Therefore, different products should play different roles in the store. Some products are for profit, and some are for draining stores.
According to the number of clicks and sales of products, they can be divided into three types: explosive models, drainage models and profit models. Different types of products play different roles.
Explosive models: Explosive models are generally products with higher weights in search rankings. Its characteristic is that the market demand is strong. Explosive models are mostly due to some popular factors that suddenly become popular.
Drainage models: The biggest feature is low price and strong practicality. With the help of ultra-low prices, they attract traffic, increase entry rates, and help other profitable products transform.
Profitable products: Profitable products are the main source of profit for sellers. Products have a certain premium ability and can gain the trust and recognition of customers.
The above are the three methods of product selection introduced to sellers. I hope it will be helpful for sellers to open stores.