After you set up your page for Facebook, you can start posting content and using local tools to achieve your goals. Start by looking at how to develop an organic Facebook strategy for leads and conversions.
Are you unsure what to post on your Facebook page?
When you draft your content calendar, make sure each post has a clear purpose that aligns with your marketing goals. For example, let’s say you want to generate leads for a software or service product. Your Facebook posts might focus on: encouraging potential buyers to sign up for a free trial so they can test your product before you launch a paid plan; getting potential buyers to watch a video about your product so you can add them to your remarketing audience; selling to potential buyers through multiple channels to increase email signups.
To increase your chances of achieving your goals, always add a compelling call to action (CTA) to remind your audience to take the next step. If you don’t have a clear action plan for your followers, it may be difficult for you to get the results you want – no matter how good your video looks or how attractive your copy sounds.
How do you write an effective CTA?
You can directly say click here to register or watch now, test simple and complex CTAs with a variety of action verbs to see what resonates best with your audience. Some posts on your content calendar may focus on increasing brand awareness or educating potential buyers. However, when you want to generate leads and conversions, upper-funnel content such as blog posts and introduction videos will not be convincing enough to get the job done.
Instead, lead magnet postings tend to be more effective for lead generation. When you share this type of gated content on Facebook, you provide potential buyers with some valuable email addresses that you can use to cultivate potential buyers.
What is a high-value lead magnet?
It depends on what your business offers and what your audience needs. A successful lead magnet may be a white paper that includes data and research that potential buyers can’t get, a complete guide to a process or system that includes useful resources and case studies, and an online discussion that guides potential buyers through complex problems and allows buyers to ask questions.
I hope the above content can help you use Facebook marketing better.