Emotional communication with customers is an important way for sellers to maintain customer relationships. Sincere greetings on holidays, weddings, birthdays, and a small gift will deeply move customers. The end of a transaction does not mean the end of customer relationships. You must keep in touch with customers after the sale to ensure that their satisfaction continues.

1. Establishing a business relationship with new customers

In maintaining customers, trying to establish business relationships with new customers is also an extremely important link. In this link, the establishment of new customers requires introducing the company and product advantages to customers, hoping that customers will be attracted by the company’s qualifications and product features.

2. Congratulatory letter

A congratulatory letter is a letter sent to congratulate business friends on their promotion or award. Although congratulatory letters are written to individuals, they are very different from ordinary correspondence between friends. It will affect the development of your future business and may form a subtle intimacy between each other.

3. Holiday greetings

Sending holiday greetings emails to existing customers or developing new customers is to maintain good customer relationships and to communicate with customers to confirm details and recommend products so that customers can remember you and have an impression of you.

4. Greeting old customers

The main purpose of greeting old customers on non-holidays is to introduce the latest promotions of the store to customers or introduce the latest products of the company to customers. In addition to these two purposes, simple greetings are also essential to prevent customers from forgetting the store. Greetings can deepen customers’ impressions of stores where they have had shopping experience before.

Common sentence patterns:

1. I’d like to introduce our company and products to you.

I want to introduce our company and our products to you.

2. I’d like to build business cooperation with you in the future.

I want to establish a trade cooperation relationship with you in the future.

3.We are specializing in manufacturing and exporting ball pens.

4. We would like to extend our warm wishes for the upcoming holiday season.

5. Wish you and your family a Merry Christmas and a New Year.

6. It has been a long time we did not make contact.

It has been a long time we did not make contact.

7. Attached is the updated price lists for your reference.

Attached is the updated price lists for your reference.