Amazon Handmade is a niche marketplace on Amazon that sells handmade, artisan products. Jewelry and watches are among the categories offered. Sellers must go through an application and review process to ensure that the products are handmade.
Amazon Handmade is a good marketplace for boutique jewelry sales that are handmade or unique design-oriented. Competition from mass-produced jewelry has been eliminated due to low prices. This type of business performs well with dozens of products compared to massive catalogs of hundreds or thousands of products.
Jewelry made with cheaper stones and moissanite is also popular. Buyers in niche online marketplaces like Amazon Handmade understand that it takes time to make custom pieces and are prepared to wait. This means that, unlike the main Amazon marketplace, having first-class logistics is not a requirement for success. However, good buyer communication is very important.
1. Main Features
Boutique, handmade, and unique design-oriented jewelry sellers adopt Amazon.com’s huge buyer base.
A good entry point to sell fine jewelry on the main Amazon marketplace, which requires $50,000 in previous jewelry sales.
Elegant online store design with a custom URL.
2. Recommendations
Niche jewelry sellers should sell on at least two marketplaces at the same time. If your products and logistics make Amazon handmade a viable starting point, you should also start using Etsy at the same time. Combine this multi-market approach with an aggressive social media strategy and PPC advertising.
It is very important to have strong buyer services because any reviews on the Amazon platform are very important.
It is difficult to find handmade jewelry on Amazon. Sellers must use the search bar or find the handmade category in the drop-down menu. Many people don’t know it exists, which makes the seller’s own advertising and social media promotion so important.
Communicating with buyers quickly and effectively is key. Sellers will be penalized if they are too slow to communicate on delivery dates or returns. Like the main Amazon marketplace, Handmade has many requirements for products, brands, listings, performance, quality, etc. Sellers must master all of these to continue selling on the market.
I hope the above is helpful to you.