Basic process of trademark appeal on Amazon: The specific requirements of each agent are different, but the general information basically includes: applicant information, trademark pattern, product category, and evidence of use (pay attention to the background of evidence of use taken in China without Chinese characters).
It doesn’t matter if the identity of the trademark owner and the registered Amazon is different. Amazon does not stipulate that the two must be the same. Just fill in the brand registration information on the Amazon brand registration page and submit it. Whether your store type is an individual seller or a professional seller, it does not conflict with applying for trademark registration in your personal name. However, you must apply for it in the United States first. Applying for brand registration requires filling in the trademark certificate.
Many Chinese sellers start from scratch on Amazon. It is inevitable to make mistakes when exploring step by step. The most feared thing is to make a big mistake and make the business unable to continue. Among the “big mistakes”, one of the most feared is to receive a small red flag from Amazon, which means that you are likely to infringe on the intellectual property rights of others and face the risk of product removal or even store closure.
The following steps can help you with the skills of successful appeal: The appellant can provide the “Trademark Registration Book” for appeal, and the appeal can be successful if it proves that it has the right to use the trademark text. If the deleted nickname is the name in the business license and the company was established earlier than the trademark registration time of the complaining party, the nickname can be restored. If the public platform account name is used earlier, it will be restored; or if there is preliminary evidence that the complaining account has the right to use the name, it can be restored. The complaining party can provide proof of non-infringement, including but not limited to valid reprint authorization, proof of originality of the work, or fair use permitted by law, etc. After verification, the article will be restored in accordance with the law and platform rules.
Many sellers believe that the earlier the appeal is submitted, the sooner the appeal can be returned. In fact, this is not the case. Amazon closes hundreds of accounts every day, and the auditors have to face a large number of appeal letters every day. How to impress the auditors and how to show that you have a full understanding of the store closure behavior is a question that any Amazon person who writes an appeal should carefully consider. Submitting an appeal in a hurry will only waste the first precious appeal opportunity.
In addition, do not blame the customer and the Amazon platform in the appeal email. What you need to do is to clearly state the true situation of the matter so that Amazon’s manual auditors can quickly understand the situation and make a judgment. Don’t write too much in the appeal email, and try to be concise.