Wish is a mobile shopping e-commerce platform. As a merchant, you must give up the qualitative thinking of Taobao. There are also the following points that need special attention when listing products: product pictures, product titles, tags, product descriptions, colors and sizes, and prices and shipping costs.
(1) Product Picture
·High-quality pictures.
·Pictures should be 400×400 pixels or more in square format.
·It is recommended to have multiple pictures, preferably no more than 6.
·Buyers often shop by looking at pictures on their mobile phones.
(2) Product Title
·No need to optimize the title (keyword stacking). ·Low search weight (the search ratio is also low).
·The title should be concise, clear and accurate, and be able to describe the brand and series of the product being sold, or be described in the form of “product name + several key attributes + general”.
·Do not include sensitive words, such as fake and replica. This type of tag push and search weight is very high.
(3) Tag tags
. You can write up to 10 tags.
· The closer the position is, the greater the weight (no data statistics).
· The tag settings must be accurate, which is related to the conversion rate after the product is pushed. Only by setting the tag accurately can you attract effective traffic through the push and improve the purchase conversion rate. The weight of the conversion rate is very high.
(4) Product Description
Be concise and clear. When describing, you should start from the perspective of the consumer, not the manufacturer.
·No HTML code.
·Describe some attributes that cannot be explained by the product picture (such as functions, features, etc.).
Additional explanation of some information such as size, fit, measurement, etc.
Use line breaks when describing, and do not squeeze all the descriptions together.
(5) Color & Size
·Only these two optional attributes.
·Adding these two optional attributes will help increase product exposure.
·Wish has an official size chart for clothing sizes (see Figures 5-6 and 5-7).
·Size descriptions should be clear.
(6) Price & Freight
·Wish does not advocate price wars, but reasonable price positioning can still help improve conversion rates. The proportion of product price and freight should be reasonable.
·The price range of hot-selling products is between US$15 and US$30.
·Discounts should be displayed (Price is the current price, MSRP is the Manufacturer Suggested Retail Price).
·Price reduction (if the system finds that the product price has dropped or has been reduced, the information will be pushed to customers who have collected the product or have bought the product before).
Tips for improving product push exposure·High-quality multiple pictures.
·Appropriate tag settings.
· Attribute selection for color and size.
· Accurate product description (reduces refunds).
· Reasonable product and shipping pricing.
· Upload products consistently.
(7) Product Listings
· Information provided during product upload must be accurate
If inaccurate information is provided for a listed product, the product may be removed and the corresponding account may face fines or be suspended.
· Counterfeit products are strictly prohibited on Wish
Listing counterfeit products on Wish is strictly prohibited. If merchants put counterfeit products for sale, those products will be removed and their accounts will face fines and may even be suspended.
· Products cannot infringe on the intellectual property rights of other parties
Product images and text must not infringe on the intellectual property rights of other parties. This includes but is not limited to copyrights, trademarks, and patents. If merchants list products that infringe on the intellectual property rights of other parties, those products will be removed and their accounts will face fines and may even be suspended.
· Products must not lead users away from Wish
If a merchant lists products that encourage users to leave Wish or contact stores outside the Wish platform, the products will be removed and their accounts will be suspended.
· Duplicate listings are strictly prohibited
Listing multiple identical products is strictly prohibited. Products of the same size must be listed as one product. Duplicate products may not be uploaded. If a merchant uploads duplicate products, the products will be removed and their accounts will be suspended.