1. First-time online shoppers
These shoppers are trying to understand the concept of e-commerce, and their experience may begin by purchasing small, secure items online. These shoppers require a simple interface and an easy process.
Product photos go a long way in convincing these buyers to complete the transaction.
2. Reluctant shoppers
These shoppers are nervous about security and privacy issues. Because of their fear, they only want to do shopping research through the website at the beginning, not to buy.
For these shoppers, only clear explanations of the security and privacy protection policies of online shopping can dispel their doubts and make them feel comfortable with online shopping.
3. Bargain shoppers
These shoppers make extensive use of comparison shopping tools. These shoppers do not play brand loyalty, just the lowest price. The cheap sales items offered on the website are most attractive to these shoppers.
4. “Surgical” shoppers
These shoppers already know what they need before going online, and only buy what they want. They are characterized by knowing their own criteria for making purchase decisions, then looking for information that meets these criteria, and when they are confident that they have found the right product, they start buying.
Quickly informing other shoppers of their experiences and providing real-time customer service to knowledgeable operators will attract this type of shopper.
5. Enthusiastic shoppers
This type of shopper treats shopping as a pastime. They shop frequently and are the most adventurous. It is important to cater to their playful personality for this type of shopper.
To enhance entertainment, websites should provide them with more tools for viewing products, personalized product recommendations, and community services such as electronic bulletin boards and customer feedback pages.
6. Power shoppers
This type of shopper shops because of needs, rather than shopping as a pastime. They have their own set of superb shopping strategies to find what they need and are unwilling to waste time browsing around.
Excellent navigation tools and rich product information can attract this type of shopper.
Understanding the characteristics of foreign trade online shop customers and the basic types of online shop customers plays an extremely important role in improving the service quality and efficiency of online shop customer service.