After Amazon sellers launch new products, they may find that the listing is not perfect and needs to be re-optimized. So how should we optimize, what aspects should be optimized, and when should we optimize?
Optimization methods after Amazon products are launched:
1. Reasons for optimization
The new product is not ready for launch, and the listing is not perfect.
During the promotion process, it is found that there are better references on the platform.
Sales are not ideal, increase product sales, and need to be optimized.
Not profitable, low overall conversion rate, need to be optimized.
2. Optimization situation
1) How often to optimize: This depends on the requirements.
Usually optimize before arriving at the Amazon warehouse.
Be ready to open the advertisement, and improve the listing before that.
Add more precise advertising single keywords in the listing.
(The advertisement has accurate words after a period of time)
2) Whether the optimization affects the product weight: This depends on the sales volume.
If sales decrease after optimization, the optimization method is inappropriate.
If sales increase after optimization, then the optimization is correct.
3) Optimize first or optimize sales first: It depends on the product.
If you plan to develop in the direction of high-quality products, it is recommended to optimize the listing first.
If it is a test model, you are in a hurry to put it on the shelf, so that you can have sales.
After that, customers can choose according to the feedback and reviews of the product. Re-optimize the feedback.
3. How to optimize
1) Optimize pictures
Prepare 2-3 avatars, test them for one week each time, and change them according to the traffic. Whichever one converts well, converts well.
Pixel requirements (1600px*1600px or higher) Pay attention to the feelings of mobile users, videos and A+ pages, and update the backend synchronously.
Add more picture details, such as life scene elements.
Add informational product charts, such as product manuals;
Quotation difference comparison chart.
To determine the risk of image infringement, you can remove the header to prevent infringement. Private models are very safe.
2) Optimize prices
Find 20 similar products and calculate the average price. The base price is increased by 10%.
The price of each item is 1-2 US dollars lower than the big selling price, which will be easier for novice sellers to control.
Use the Amazon Logistics Revenue Calculator (available in the Amazon backend). Including calculating profit margins and then optimizing.