The following uses 5 classic product cases from abroad to illustrate how to find a breakthrough for a product.
Case 1: Eric Bandholz founded a blog called “Beardbrand” to discuss business and sales strategies. After a period of development, he attracted netizens who were interested in beards to follow his blog. By communicating with these netizens through blogs, he promptly transformed his positive lifestyle for beards into a business model that sells beard-related products. “Beardbrand” beard-related product marketing page.
Case 2: Jim read Amazon’s product reviews in detail to find product defects and functional deficiencies posted by consumers. Using this information, Jim used the factory to further process the products and upgrade their technical functions, and the products he developed were very popular with consumers. Hipo Shower Radio (radio for showering) is a product developed in this way.
Case 3: Jonathan Snook is an expert in website design and development. He used his years of experience and knowledge to publish a book on web development titled “SMACSS’s Scalable Modular Architecture”.
Case 4: Jillian Michael participated in the Super Loser program. He used his professional skills to build an online store for fitness and weight loss, selling products including DVDs, books and sports equipment.
Case 5: Sophie Kovic, the founder of Flockstocks, noticed the development trend of feather wig products very early. Before spending money to place orders, he first conducted pre-sale tests through other websites, and as a result, 11 orders were completed in 4 hours. After discovering this opportunity, he established a formal website, started to place orders and started operations, and won the championship of the A-level business competition under the Shopify Fuji Jewelry category.