(1) How to use hot search keywords.
① Log in to the seller website and click the “Global Hot Search Keywords” button to enter the keyword tool page.
② Add comparison items to verify the number of times consumers use keywords. For example, there are two ways to express “high waist”, “high waisted” and “high waist”. Sellers can use the keyword tool to verify which keyword consumers use more. From the keyword comparison page, it can be seen that the hot search time trend of “high waist” on the Wish platform is much higher than that of “high waisted”. Therefore, it is recommended to choose “high waist” as the keyword.
③ Add more keywords for comparison, such as “loose” and “drawstring shorts”. Comparing “high waist” with other words, it is found that the hot search frequency of “loose” is also relatively high, so it can also be selected. However, “drawstring shorts” with very low popularity is not recommended.
In addition to viewing the overall popularity of keywords, you can also view the specific popularity of keywords in different countries in detail, and place more accurate keywords based on the main sales conditions in different countries.
(2) Steps for selecting keywords.
① Select the main keywords based on the product, which are usually large words.
② Based on the main keywords, find some main traffic keywords. You can also refer to the PB keyword tool of the seller network Wish data to see which main traffic keywords your peers use.
③ Use the keyword tool to select keywords with high search popularity, and then filter out keywords with traffic that can provide conversion based on product characteristics.
(3) Keyword setting skills.
① It is not recommended to use long words. Foreign consumers do not have the habit of inputting long words.
② Keywords can be phrases consisting of multiple words or single product names. Whether to add spaces between phrases depends on the consumer’s input habits. From the perspective of the system, phrases with spaces and phrases without spaces are two different keywords.
③ Keywords that describe product uses and user groups are more commonly used.
④ Keywords containing festivals (such as Christmas light) and seasonal keywords (such as Summer) are also more commonly used.