What products should be promoted after opening a store on AliExpress? What underlying logic should novice sellers refer to in the process of product selection? Faced with hundreds of AliExpress products, focusing on one product is to better screen out hot products and mainstream products. In the process of selection, the 80/20 rule is a golden rule that all cross-border e-commerce sellers should not miss.
The meaning of the 80/20 rule is not only 80% of traffic and 20% of cost. It is a cross-border e-commerce rule. If you understand this theorem, you can understand most of the product operation problems and solutions. Because the core of the 80/20 rule is: put 80% of your energy on limited products, find the most suitable products for key operations, and other insignificant products only play the role of “assistance and cooperation”. Store operation is not just about putting products up, but should refer to visitor data, product data, collection data, etc. Through these specific values closely related to stores and products, you can screen out the products that are most worth investing in for a period of time.
First, through product ranking and single product analysis, find the data within a certain period of time and download it, and then focus on the number of visitors, collections, and purchases. At this time, through the function of the table function, the average, highest, and lowest representative products of these data can be obtained. The higher the number, the more potential this product has, and the lower the number, the product may not be worth spending more effort on. Find those products that are greater than the average, and then focus on operations.
Finding the key products is only the first step. E-commerce sellers must understand the specific promotion methods of each product at different stages. But these are all later. Only by understanding what types of products the store should promote can we determine the subsequent positioning work, promotion work, and data maintenance work.
In short, in order for AliExpress shop owners to quickly integrate into the business rhythm after opening a store, it becomes particularly important to find key products that suit them. The 80/20 rule is very suitable for the initial screening stage, so the 80/20 rule is also a skill that cross-border e-commerce sellers often use when screening key products.