Amazon launched a new project for Europe at the Global Seller Summit on Global Store Strategy in March 2018 – the Brand Authorization Project. Amazon’s European website authorization project refers to authorizing Amazon’s existing brands to high-quality third-party sellers and providing unique traffic and brand support for existing brands to help sellers achieve business growth on European websites. The two authorized brands currently open to the public are home life brand umi. and consumer electronics and accessories brand eno.
Cost
The commission for the 2018 project is waived, and the commission for the 2019 project is 5%-10%.
Function
1. Anti-follow-selling
The seller’s project product will have a unique buy box for the ASIN, and other sellers cannot follow it.
2. Completely free limited-time flash sale marketing
Authorized brand project sellers can arrange limited-time flash sale promotions for free (within special conditions).
3. Direct mail marketing promotion
Authorized brand project sellers will also have the opportunity to reach potential users through direct mail promotion.
Participation Rules
1. Product Performance
The product must be ranked high in the catalog and have a review score of more than four points.
2. Factory Approval
Amazon will inspect the factory’s supply chain management quality control capabilities and check the factory’s relevant corporate responsibility report. Product manufacturers must consider Amazon’s standards for social responsibility and quality.
3. Product Compliance Management
The product must comply with the EU’s product inspection regulations. For some products with infringement risks, sellers must have relevant patents for the product.
4. Pricing
The product price must be competitive when compared with internal or external bid products.
Project Advantages
1. Product homepage exposure.
After searching for keywords, your product will have a lot of opportunities to appear on the homepage of Amazon Baidu search.
2. A higher chance of getting the treasure of the town store.
3. Completely free VINE Review and completely free limited-time flash sales (within special conditions).
4. Brand official flagship store.
5. Exclusive purchase button.
6. Project-exclusive account manager.
Frequently Asked Questions
Q: Who does the brand belong to?
A: The brand is registered and owned by Amazon. Amazon authorizes the brand to sellers for use within the project based on this project.
Q: Are the seller’s products delivered to Amazon immediately or sold to the final customer?
A: The seller sells the product to the customer immediately, and the actual backend management operation is the same as the seller’s current seller central backend management.
Q: Who is responsible for product pricing? Who sets product inventory and expected sales?
A: The seller is responsible for product pricing, and people will pay close attention to the competitiveness of product prices. In addition, the seller is responsible for product inventory and expected sales.