For a new store, product optimization is very important. How can novice merchants optimize the products of Lazada stores? Today, the editor will talk to you about some tips for product optimization!
1. Product image optimization.
Image beautification is one of the most important links in product optimization. Selling products can also be said to be selling pictures. LAZADA stores require a refined model, and all pictures and details must be made.
The most basic principle of picture editing is to change the Chinese in the picture to English, and then make the main picture, or find a better high-definition picture on other shopping websites, or make your own puzzle according to the product attributes, and finally add product details, such as discounts, purchase restrictions, purchases and other activities directly displayed on the original main picture.
Ensure that the picture is clear and the color is bright and not dazzling. Try to use more images to present product model pictures, detail pictures, multi-angle pictures and scene pictures, and add a small amount of advertising text in the image to make it easier for buyers to understand.
2. Optimize product titles.
If you want to sell the product quickly, it is also important to get a good title! It is best to avoid lengthy and repeated keywords in the title. Generally, it is product name + basic attributes; activity + product name + basic attributes; brand and genuine text + product name + attributes.
Small brands can introduce more products to increase the probability of product search.
3. Optimize product attributes.
Describing product attributes as much as possible will help to seize the platform, give more performance, and increase product exposure.
4. Detailed page (i.e. product description)
That is to say, the detailed introduction, name, purpose, usage, dosage, size, etc. of the product can be expressed in text, pictures, or both.
Detailed product introduction can reduce the refund rate in the future and improve the store’s evaluation. Therefore, try to explain in detail the mobile phone shell support – iphonex and iphone11, the method of use and matching scenes, and ensure that buyers have no obstacles to purchase, which is an important factor in improving conversion rate.
5. Brief description optimization.
You can edit the words of the entire store product first. For example, genuine products, fast delivery, free postage, discounts, many colors and styles to choose from, etc.
Highlights items are simple description items. They don’t need to be too long. Try to use simple language to show the advantages of your store. Some photos cannot correctly convey the content of product information, which can be conveyed with simple descriptions. Simple and exquisite short descriptions can quickly reach the buyer’s shopping needs, solve the buyer’s pain points, and improve conversion.