Many Amazon third-party sellers, after suffering from Amazon, switch to self-built websites, and may want to leave Amazon afterwards.
So can Amazon third-party sellers abandon Amazon after building their own websites? Let me tell you slowly.
First of all, it is not recommended to do so. As the largest cross-border e-commerce platform, Amazon has many advantages that are difficult to surpass on other platforms and self-built websites.
1. Predicting the performance of new products
Amazon third-party sellers can use Amazon to predict the performance of new products.
Self-built websites must launch some new products in order to develop, but they cannot launch new products blindly. In order to understand the performance of new products, you can first sell them on Amazon to test the waters, because your products will get the greatest exposure on Amazon. If the sales performance of new products on Amazon is really good, then you can sell them on your own self-built website with confidence.
2. Use resources to divert traffic
After Amazon third-party sellers build their own websites, they can use Amazon to divert traffic to their own self-built websites.
Although Amazon prohibits sellers from directing customers to other shopping channels by any means, there are countermeasures for every policy, and there are many tips that can be used.
1. Sell things that cannot be bought on Amazon on your own website. You can selectively list products on Amazon. For example, some supporting products, replacement items, etc. Buyers are likely to find your self-built website through product information when they cannot buy it.
2. Reasonable use of packaging for advertising. Although Amazon prohibits sellers from including any “marketing materials” on or in packages sent to buyers, it is still possible to add your own advertising leaflets to the product packaging, or to affix corresponding labels and stickers to the product itself, effectively making the marketing materials part of the product.
In short, Amazon third-party sellers need to know how to pave a way out for themselves and how to reverse the situation, and don’t let Amazon completely control you.
The above is the content of this issue on “Can Amazon third-party sellers give up Amazon if they have built their own websites?”