When consumers buy, the image of the goods displayed by the merchant will greatly affect the consumer’s desire to buy. Generally speaking, the product images in the store are composed of the main picture and the attached picture. In the competition of the same kind of goods, the clarity and quality of the brand are the key to determining the gap between stores. So, what are the display rules that Amazon sellers must follow in the process of store operation? What are the standard requirements for product images on the platform?
First of all, the pictures of the products provided by the seller must be accurately displayed, and the selected product images can be consistent with the product characteristics described by the keywords. The product pictures provided by the seller must be consistent with their names to ensure the authenticity of the product. Of course, some product accessories cannot be sold or displayed. The displayed works cannot contain any text, marks, watermarks, etc. other than this product.
In order to allow customers to better understand the characteristics of the goods, the height and width of the displayed photos must be less than 1000 pixels. Only when the minimum size requirements are met can the functions of zooming in and out of the product images be realized when the buyer browses. This will have a great impact on the sales of products with more parts. When the longest side of the product is enlarged to a limited size, the best way is to occupy more than 85% of the screen. Of course, the photo cannot exceed 10,000 pixels at most, otherwise the photo will be incomplete.
Secondly, Amazon’s display rules require that the background of the seller’s product must be pure white. A pure white background can preserve the details of the product to the greatest extent. At the same time, it can also make customers more comfortable when shopping.
It should be noted that the products provided by the seller, especially the main picture, must not contain any logos on the Amazon platform. If it is a clothing accessories category, the model in the picture must not kneel, lean, sleep, etc. In addition, the model cannot wear children’s underwear and swimsuits. The photos provided by the seller must not contain packaging, brands or tags. If the above problems occur, the product pictures provided by the seller will be returned.
The above are Amazon’s display rules. I hope it will be of some reference to sellers when choosing product pictures.